Maintaining a blog for your business will help you to build credibility with your audience, generate more leads, and earn more conversions. But no one ever said having a business blog was easy. Blogging requires you to consistently write about relevant topics that your audience wants to hear about in a compelling way. While you may start your business blog with the best of intentions, even the best of writers face challenges with content creation.
Classic symptoms of writer's block include the inability to focus and lack of creativity. If sitting down to write a blog post sounds like torture to you, you're dealing with a content creation rut.
Fortunately, we have several tips to help you get out of your content creation rut:
1. Get a change of scenery.
Sitting in front of your computer when you're not in the mood to write can be incredibly frustrating. Take a break and get a change of scenery by going for a walk, grabbing a cup of coffee, or taking your car for a spin. Getting a breath of fresh air will help to relieve stress and get your creative juices flowing.
2. Minimize the distractions.
Even if you're in a quiet workspace, you can still be tempted by distractions that prevent you from writing. Social media, for example, can easily eat up a chunk of your writing time. Productivity apps like StayFocusd and Cold Turkey allow you to temporarily block tempting websites on your computer so you can focus on your writing.
3. Turn on some music.
If you're not feeling very creative, turn on some music. There's something about classical and jazz music that gets you in the mood to write. If you use a music streaming service like Spotify, you can find music playlists based on your mood.
4. Read a book.
Reading will help you to become a better writer. When you read a book, you make connections between what is written on the pages and experiences that you've had in your own life. Being cognizant of these connections will help you to become a better writer and a better communicator.
Playing should never be discounted as it's an effective way to bring out your inner-creativeness. Break out the Legos or Magnatiles and build something. Immerse yourself in an adult coloring book. Playing is a healthy way to temporarily escape reality, and it will leave you feeling refreshed and inspired.
If you ever find yourself in a situation where you are avoiding writing at all costs, give these five proven tactics for beating writer's block a try. Consistent content creation is key for building brand awareness and reaching your audience online, so you can't afford to stay in a rut for long.