With the summer season rapidly approaching, you hopefully are adding some vacation time to your calendar. However, when you're running a small business, vacation often means leisure time with a little bit of work mixed in.
Maintaining an active business blog is essential for increasing brand awareness, attracting traffic to your website, and positioning yourself as an authority in your industry. If you're ahead of the game with content creation, kudos to you. You can schedule content in advance and prevent blog writing from eating into your vacation time. However, if you're like many busy entrepreneurs, you're flying by the seat of your pants and publish blog posts in the rare occurrence that you have a spare moment. As a result, you need to block out some time on your days off to dedicate to blog writing.
Best Practices for Blog Writing While on Vacation
If it turns out that you need to write some blog posts while on vacation, here are several tips for creating high-quality content quickly and effectively:
1. Re-Work Top Performing Blog Posts
If you're not constantly evaluating how your content is performing, you're missing out on valuable opportunities to attract more traffic to your website and earn conversions.
According to research, approximately 10 to 20 percent of blog traffic comes from the top two performing blog posts and and as much as 75 to 80 percent of traffic comes from the top 25 to 50 blog posts. Therefore, updating and "thickening" your top performing blog posts is low hanging fruit and a powerful way to attract more traffic to your website.
The beauty of re-working your top performing blog posts is that you don't have to reinvent the wheel. Instead, simply re-word your existing post and look for opportunities to add some fresh perspective. Keep in mind that you don't want the blog posts to be too similar as search engines like Google will penalize you for having duplicate content.
2. Create a "Best Of" Series
List posts are some of the most widely read blog posts as they're easy to scan and generally provide value to readers. From your perspective, list posts are fairly easy to write (although they do require extensive research).
Think about the pressing questions that your target audience has. If you've been blogging for a while, you've likely created several blog posts that address these questions. Dedicating a blog post to address one of these questions and including a list of relevant links to posts that you've already written about the topic provides you with an opportunity to build internal links and strengthen SEO.
For example, if you operate a landscaping company, you could create a "best of" post that rounds up all of your articles about preparing your garden for the spring season. Creating a series of "best of" posts is an easy way to publish fresh content that will resonate with your audience and encourage readers to check out other posts on your blog.
3. Enlist the Help of a Guest Blogger
Inviting an industry influencer to contribute to your blog will add some variety and help to share in your content creation workload. It's also a proven way to expand your reach and build credibility for your business.
For the best results, reach out to an industry influencer that already has a history of guest blogging. Send the influencer a personalized email that conveys that you're already familiar with his or her articles. As a best practice, mention a specific article and communicate that you share the same perspective (assuming that you really do). Ask the influencer to write a guest post on your blog, and be sure to make the influencer aware of how he or she will benefit by doing so.
4. Create a Poll Post
Looking for an easy way to spark engagement with your content? Create a poll post. People love sharing their input, and offering them a poll is an effective way to get the feedback that you crave.
There are a number of free tools that you can use to embed a poll into your blog post, and the ideal tool will depend on the blogging platform that you're using. For example, PollDaddy is a popular choice if you use WordPress for blog writing.
Use a poll post as an opportunity to ask your readers about topics they want you to cover on your blog and learn about pain points that they're currently dealing with. The information that you can learn from polls can help you to plan future content that your audience actually wants to read.
So, if you find yourself in the position that you'll need to tackle blog writing while on vacation, use the four best practices outlined above to help you put together quick and effective posts that will add value to your audience.
If you find that blog writing is too much for you to handle, you always have the option to outsource content creation to an experienced agency. Contact us at New York Ave to learn how we can help you maintain your business blog by providing you with high-quality, relevant content that inspires more conversations boosts brand awareness.