You should consider your professional bio to be an important piece of your content marketing strategy. It's much more visible than a resume and should be included on your company's website, LinkedIn profile, Twitter bio, guest blog posts, and more.
Here are 5 useful pointers to keep in mind when writing a professional bio:
1. Offer a value proposition in your header.
Most people choose to make their headers about themselves, and some even use the header as an opportunity to make a hard sell.
Instead, consider using your header to lead with your value proposition. This will directly tell your customers why they should choose you over your competition without being pushy.
2. Include personal touches in your content to make you more human.
Most of the professional bios that you read today include a lengthy list of accomplishments. While you'll still want to include some of these details, consider also sharing a few personal details, such as how you got into your line of business and what you're passionate about. These bits of information can help to humanize you make you more relatable and personable.
3. Make your professional bio approachable.
There's a fine line between listing your accomplishments in your professional bio and sounding egotistical. When you spell out every award or honor that you've ever earned, you risk turning people off.
Instead, find a way to still reference your accomplishments while also creating a professional bio that makes you approachable. A great way to do this is to offer a simple and brief bio that includes a link to invite people to read a longer version if interested.
4. Include an introduction.
Yes, a professional bio is typically a short piece of content (200 to 300 words tops). However, you should consider a professional bio to be just like any other piece of content that you would write. For instance, you wouldn't just dive head-first into a blog post, would you? You'd want to tee your readers up for the subject that you're about to discuss with an introduction.
The same approach should be taken with a professional bio. Dedicating a sentence at the beginning of your bio for what your content is about can help to hook the ready early own and set the tone.
5. Don't take yourself too seriously.
Obviously, the industry that you're in can dictate how formal your professional bio needs to be. However, for those that work in creative fields, you have a little more freedom to not take yourself so seriously in your professional bio.
Instead of shedding light on all of your accomplishments, talk about what makes you unique and likable. You can then include a LinkedIn button at the end of your bio for anyone that wants to see all of your professional accomplishments.
In summary, don't discount your professional bio as it should be one of the most visible pieces of content marketing that you have. Take these content marketing tips to heart to help you write a professional bio that best represents the image that you want to portray with your audience.