You've heard time and time again that if you want to expand the reach of your content, you need to leverage industry influencers to spread the word. But if you could become one of these industry influencers yourself?
An industry influencer is someone that has earned substantial loyalty from followers because of his or her expertise in a particular niche. Unlike most celebrities, industry influencers earn their followers because they consistently share valuable information. Once you've achieved the status of "industry influencer," you've become the go-to person in your line of work for any relevant need.
It makes sense that more marketers will attempt to become industry influencers in 2018 in an effort to boost their search strategy. To help keep content visible despite the recent changes to social media algorithms such as Facebook Zero, we can expect to see growth in the number of micro-influencers (less than 100,000 followers) on social media this year.
How Can You Become an Industry Influencer?
Becoming an industry influencer does not have to be a challenging task. Use the following steps to establish yourself as an influencer in your industry and benefit your search strategy:
1. Identify your niche.
What is the specific niche that you want to be known for? Taking a broad approach with the industry-related content that you publish on social media won't do you any favors if you want to position yourself as an industry expert. You'll have better luck if you focus on posting about a particular niche within your industry that you're passionate about.
2. Disregard the status quo.
Much of the content that you read online has been regurgitated by multiple marketers. Instead of taking about the same topics and offering the same perspective, mix things up by bringing something new to the table for your target audience. Don't be afraid to offer your own unique perspective on a particular subject. By forcing yourself to think differently and offering something fresh, your followers will come to value and appreciate your opinion.
3. Choose the right social media channels.
Research shows that 93 percent of social media influencers are focusing their efforts on Instagram. However, just because Instagram is the ideal platform for one business doesn't mean that it's right for your business. Take the time to research where your audience is spending their time on social media to choose the optimal channel(s) for your business. Also, consider the niche that you specialize in and determine if there is a social media channel specifically for your area of expertise.
4. Develop a content strategy.
Determine the types of formats that you'll use to deliver content to your audience and the message and tone that you want to relay. Giving your content a unique personality and voice will help to separate you from other industry influencers.
When developing a content strategy, a good rule of thumb is to use the 5-3-2 principle. For every 10 social posts that you write, 5 should be valuable nuggets of information written by someone else, 3 should be educational and informative posts that you've written yourself, and 2 can be about yourself. Following this formula will help you to deliver a reliable content schedule that your audience can depend on and trust.
Becoming an influencer in your industry will greatly benefit your search strategy if you incorporate the right keywords into your content. There are a number of free keyword research tools that you can take advantage of to make yourself aware of which keywords and phrases that your target audience is typing into search queries.
5. Grow your follower base.
By consistently publishing high-quality content that resonates with your audience, you'll naturally grow your online follower base. In addition to posting on social media, business blogging is another great way to kickstart the growth of your online audience and become recognized as an industry influencer. Growing your follower base will help to give you credibility as an authority in your industry. Whatever you do, never buy your online followers. Not only will this cause you to lose credibility, but your search strategy will falter as well as search engines are privy to detecting fake followers.
6. Stay updated.
Not only do you need to stay updated with what's happening in your niche industry, but you also need to be in the loop with updates to search algorithms to avoid penalization and a decline in visibility.
Becoming an influencer in your industry will set you up for success for years to come. If you want to position yourself as an authority in your industry in 2018, follow the steps outlined above to grow your online followers, increase your visibility, and become the go-to person for any relevant need.
In order to become an industry influencer, you need to invest a lot of time and energy into creating high-quality content. This is an area that we can help your business to thrive. Contact us at New York Ave to learn about our comprehensive content marketing program and how it will benefit your search strategy.