With the current popularity of apps and responsive web design, mobile websites are really a thing of the past, but there are a surprising number of businesses that still use them. If you’re one of them, it might be helpful to understand the drawbacks of a mobile website.
What is responsive web design?
Responsive web design can sometimes be confused with a mobile website, but there’s a big difference between the two. A mobile website is actually a second copy of your desktop website. It has a separate domain name, which hurts organic search traffic, and requires separate maintenance, which increases maintenance costs.
A responsive website on the other hand, is your website. It is simply coded by developers to react and reorganize content, images, etc. to whatever screen it’s being viewed on. So no matter what device your site visitors are using, your website will look and function exactly as it was designed to.
Does it really matter?
Absolutely it does, and for a variety of reasons. The biggest of which is the need for visitors to become conversions. If you’re experiencing a high bounce rate, unresponsive web design could be to blame. When a website is slow to load, cumbersome to navigate, or too small to read on a smartphone or tablet, then no one is going to stick around long enough to find out how awesome your business is! Unfortunately this is frequently the case with mobile websites. They just never seem to look or function as they should.
A responsive website will look great whether it’s viewed on a computer, tablet, smartphone, or any other internet capable device. With constant advances in technology, a rigid one-platform website just isn’t good enough. People actually view the internet on smartphones now more than on desktop computers or laptops, and they’re even starting to view it on TV’s and in cars. That’s why having a responsive website can be critical to your online presence.
One easy, and important, step that you can take when evaluating your online presence is to visit your competitor's sites and to do so from multiple sources. Most people these days shop based on brand recognition and aesthetics. It might seem silly, but when something appears modern and professional, individuals will assume that to be an accurate reflection of the company itself.
If, upon visiting other sites and comparing them to your own, you decide that it’s time for an update, we’re here to help. Our goal at New York Ave is for your company’s story to be told through the design and functionality of your website.