While nearly every business has the best of intentions when creating a website, there are several areas that business owners often overlook during the web development process that can negatively impact performance.
With that being said, here are 4 must-have elements to be sure to factor into your website's design:
1. Informative Homepage
In today's digital world, your homepage is often the first impression that potential customers will have of your business. While simple design is certainly one of the hottest website design trends, having a homepage that is too simple and vague may cause you to lose your audience.
When someone arrives on your homepage, it should be very obvious as to what your business does. Also, it's important to keep in mind that your visitors are not going to scroll down unless the content that they see in the initial area of the page that fits on the screen is appealing. Find a way to grab your audience's attention in this space.
2. Contact Details
At one point or another, we've all had the experience of visiting a website and not being able to find the contact details. It's incredibly irritating and usually results in lost opportunities for the businesses that neglect to make their contact information visible.
As a best practice, include your business's contact information on every page on your website. Place this important information in the top right-hand corner so that it's easy for your audience to find.
Be sure to include several ways for people to contact you, such as your phone number, email address, and physical address. Embedding a Google map on your website can make it easy for your visitors to get directions to your location.
3. About Us Page
Your website is a powerful tool for building trust with your audience, and an effective way to instill this with your visitors is to offer an "About Us" page.
An "About Us" page can help to put a human face behind your brand, which will ultimately help you to cement your relationship with customers. This page is a great opportunity for your brand to tell its story and demonstrate your passion for what you do.
When creating an "About Us" page, consider sharing some behind-the-scenes glimpses of your business and images of the employees that make up your company. This will help to reassure your customers who they are dealing with.
4. Lead Capture Form
You'll find that a number of your website visitors want to learn more about your products or services, but may not feel inclined to call or email you for this information. They would prefer for you to reach out to them.
This is where lead capture forms come in. By including lead capture forms on landing pages, you allow your visitors to provide you with their contact information in exchange for receiving relevant content from you. This, in turn, helps to move these website visitors through your conversion funnel. It's an absolute must-have that many businesses neglect to incorporate into web development.
To learn more about effective web development, be sure to read our post about 5 pages that should be included on every small business website.