The holiday season provides you with a huge opportunity to grow your email marketing list. Between the Black Friday and Cyber Monday retail holidays and the number of consumers relying on the internet to get their shopping done, this time of year brings a lot of new traffic to your website. So why not capture these new leads and add them to your email marketing list?
Here are several last minute tips for making the most of your surge in website traffic by adding these leads to your email marketing list:
1. Include an email signup form at the top of your sidebar.
If you don't already have an email signup form at the top of your sidebar, you're really missing out on capturing leads. This is arguably the most visible spot on your website, which makes it very easy for visitors to see and sign up.
2. Add an email signup form at the end of your blog posts.
When someone takes the time to read through one of your blog posts in its entirety, that person is genuinely interested in what you have to say. Considering this, why not ask your engaged readers to subscribe to your email newsletter? When people feel that they're getting real value out of your blog posts, you have the perfect opportunity to grab them while they're feeling good about your content and add them to your email marketing list.
3. Incorporate an email signup form into your "About Us" page.
If you take a look at Google Analytics, you'll see that your "About Us" page is one of the most frequently visited pages on your website. This is especially true for holiday shoppers that are visiting your website for the first time. People are visiting this page because they want to learn more about your business, so why not give them the opportunity to sign up for your email newsletters here?
4. Optimize your landing pages with CTAs to subscribe to your email list.
Having worked with a number of businesses over the years, one of the most common reasons why we see a website that's not producing results is because it isn't asking visitors to take action. You need to include calls-to-action (CTAs) throughout your website, especially on your landing pages. While landing pages could include offers such as "download our free ebook" or "signup for our webinar," they also serve as an effective place to ask visitors to signup for your email newsletters.
Despite all of the attention that social media gets, email marketing still continues to be one of the most powerful ways to reach your audience. Use these tactics to make the most of your holiday surge in website traffic to successfully grow your email list for 2017.