When you're running a small business, you constantly being pulled in a million different directions. And when you add content creation to your list of responsibilities, you pretty much want to crawl under the carpet and hope no one finds you there.
Trying to figure out which topics your audience wants to hear about and the formats that resonate the most with them can be tedious and incredibly time consuming.
If you take a look at the type of content that people love to share, you'll find that the vast majority of these posts offer some type of educational value. More specifically in regards to content format, list posts are one of the most shared formats of content out there.
Your audience loves list posts because they are easy to scan and digest. And aside from creating more shares, your business should love list posts as they tend to generate more click-throughs, a higher engagement level, more dwell time, and a boost in conversions.
So, if you want to give a list post a try, here are some pointers to keep in mind to create a highly shareable post:
Incorporate a plural keyword into your title.
While this may sound silly, your audience is more likely to read and share your content if they find that there are going to be multiple recipes, tips, or whatever your keyword happens to be in the article.
Use short URLs that include a keyword.
According to research, shorter URLs will generate 2.5 times more clicks.
Also, it's imperative that you find a way to include a relevant keyword in the URL as this is a top 5 on-page ranking factor.
There are a number of great tools that you can take advantage of to shorten your URL, such as bit.ly.
Include an odd number in your headline.
Sometimes it seems as though every article promises 10 helpful tips. To make your post stand out and capture your audience's attention, use an odd number in your headline.
In fact, odd numbered headlines earn 20 percent more clicks than headlines that include an even number!
Reach out to people that you mentioned in the post.
If you give someone a shout out in your list post, be sure to let them know! These people will be more likely to share your post, which can increase 3 times as much traffic to your post.
Make your top image pinnable with text overlay.
By making the top image in your post pinnable, you will get significantly higher levels of engagement with your posts.
For optimal results, use an image that is 735 pixels wide and reddish-orange in color.
Use share buttons.
Make it almost impossible for people to not share your post by including floating share buttons.
Make your content scannable.
We've already told you that the primary reason why your audience loves list posts is because they can be easily scanned. If your content is scannable, it can improve readability by 124 percent.
Earning more shares of your content is one of the most effective ways to increase brand awareness and grow your online follower base. It's also a powerful way to position yourself as a thought leader in your industry. Give a list post a try, and be sure to incorporate the tips mentioned above for optimal results.