A consumer's perception of a brand has always been shaped by what others say about the business. However, thanks to the widespread adoption of social media and the growing number of online review sites, today's consumers are more exposed than ever to people's decisions about what to buy, wear, and like.
As the year is winding down, businesses are ramping up their online presence in preparation for the holiday marketing season. While there is no official start date for when businesses begin running their holiday promotions, the trend in recent years has been to start campaigning on November 1.
Facebook has been in the spotlight a lot throughout 2018, and the press has not always been positive. The social media giant has been under scrutiny for its privacy protocols and has had to revamp its advertising platform to give peace of mind to users that their private information would not be compromised.
It's no secret that the demand for video content is on the rise. As of 2018, consumers are viewing more than 500 hours of YouTube videos each day. Approximately 85 percent of American consumers that use the internet watch video content online. In fact, one-third of all online activity is spent watching videos.
For many businesses (especially those in the retail sector), the last quarter of the year is when the most sales are generated. If you didn't take our advice back in August and start planning your 2018 holiday marketing campaign, you still have time to put together a strategy to end the year strong.
If you want to really make an impact with the content that you create, you need to develop a working list of content ideas that address topics that matter to your target audience. However, one of the most difficult and time-consuming aspects of content marketing is the brainstorming process of coming up with ideas to write about.
Thanks to the internet and the widespread adoption of digital communication tools such as social media, businesses have fewer opportunities to have a genuine face-to-face conversation with customers. Given the convenience factor, more consumers are choosing to make purchases online. In fact, there's a very good chance that the only interaction a customer will have with your business is through your website.
If you want to increase your conversion rate and earn more closed business, you absolutely must focus on lead nurturing. To be able to master lead nurturing, you must develop relationships with your prospective customers at each stage in your sales funnel. This means listening to your prospects, being aware of what their specific needs are at each point in your buyer's journey, and serving them with relevant content at the right time.
People have long embraced the concept of storytelling, and this beloved pastime has been carried down from generation to generation. Not only do stories offer entertainment value, but they also are an effective way to explain and educate an audience about topics that could be mundane or complex otherwise. This is why storytelling can serve as one of your most powerful branding tools.