Roofing contractors have a tough job to do when it comes to attracting new business. Many clients are first-time buyers who don’t really know how to evaluate your services. On the other hand, people who live in storm-affected areas and need a roofer the most are justifiably wary. They may also have been burned in the past by storm chasers.
When it comes to online visibility, medical practices have always had some challenges. In the late 1990s and early 2000s, it was WebMD. This site, which has since amassed tens of thousands of content pages, was driving prospective customers in droves to punch in their symptoms and get a complete list of unlikely diagnoses they would then bring to their general practitioner.
When it comes to getting the medical care they need, a lot of different factors are pulling your patients one way and the other. Changes in health insurance left many people getting care regularly for the first time. On the other hand, a large number still fear they may lose access in the future.
Cosmetic surgeons have a lot of objections to overcome before a client will reach out to them – let alone actually get in the chair. Here’s the challenge: Most of their concerns don’t have to do with the cost of the procedure, the techniques used, or the recovery time. They’re much more subjective.
Content marketing is the most effective long-term method of getting online leads. It raises search engine visibility and draws visitors at the moment they need you – that is, exactly when they’re looking for services you provide.
Medical practices of all sizes are working harder than ever building a brand, not just a suite of treatments. Today’s consumers are looking for practices that add value to their daily life. Current and future patients want it all: authentic medical marketing that’s both truthful and actionable. However, not every medical practice has the resources to grow into another WebMD, creating thousands of pages on different conditions and treatments.
To the average homeowner, one roof is as good as another, right? Well, yes and no. It’s true most people don’t give too much thought to a roof until it starts to fail. In fact, the majority of homeowners don’t get their roofs inspected every 2-3 years as they should. Many of your roofing leads are disengaged from the value your product can offer. But finding ways to market to them between emergencies is the key to your sustained growth.
As a pest control brand, your identity is built around helping homeowners with something they don’t want to look at or even think about. It’s right in the name: Pests. People tend to come to pest control companies for help when all else fails. Some even see it as a shortcoming on their part. They ask themselves, why the heck can’t I beat these bugs?
Most plastic surgeons are well aware that the choice to consult with them – especially for the first time – is a big decision for customers. The time from their first thought about a procedure to picking up the phone or sending you an email is typically measured in months or years, not weeks.