There’s an estimated 1.5 billion websites in the world today. Thanks to modern digital publishing technology, new websites go live at a stunning rate, too: Around 550,000 a day. Many of these websites will be abandoned in their earliest stages. Some hang on, but never attract any traffic. But there’s also a vast middle ground of so-so websites.
When prospective customers arrive on your website for the first time, they often have no other information about your brand than what they see. The first impression your site provides gives them instant insight into whether they trust you to meet their needs.
Developing new content can be a tricky business. Google's algorithms reward new, original content, so you need to keep generating material. At the same time, your website isn't there for clicks. Rather, it serves to draw attention to your brand from the current and potential customers in your market.
Digital marketers have long known that people want to do business with companies “near me.” This effect is especially powerful in service-based businesses. Even when a transaction will be completed online or by phone, “near me” is a phrase that consistently appears in search queries for businesses that provide specialized expertise or advice.
These days, everyone is talking about data. If the conversation isn’t about how to collect the data, it’s about the cutting-edge tools that are making it easier to use by the day. Sadly, though, there’s an elephant in the room: On its own, data is worthless. For data to be useful, you have to make sense of it. That means finding patterns in an ocean of rapid-fire digital transactions and examining those patterns against your goals to make meaning.
We've talked in great detail about the power of storytelling in your branding efforts. In today's competitive marketplace, the most successful advertising campaigns are built around stories. With this in mind, everything that your brand does should relate back to the story that you want to tell.
Trying to wrap your head around SEO is nearly an impossible feat, especially with the constant changes to search algorithms. However, just because you don't consider yourself to be an SEO expert doesn't mean that you can write off search engine optimization all together.
Thanks to the diverse offerings of products and services and growing consumer demands, brand loyalty for today's consumers is slipping. In the past, people were faithful to brands because they had an extensive history of using their products and services. For example, they only purchased one brand of cars or shopped at one particular grocery store. A big part of this undivided loyalty was because consumers had fewer choices years ago. However, the internet is vastly transforming the way that consumers make purchase decisions, thus causing brand loyalty to take a hit.
If you search the internet for a particular topic, you can almost be sure that the topic has been covered at least a dozen times by different sources. And, not only can you find an abundance of information on a topic, but they often offer the same perspective.
Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.