Marketers are constantly under pressure to produce more content. Unfortunately, as a result of this pressure, many businesses are placing more emphasis on the quantity of content being produced rather than the quality. When quantity becomes the priority, the internet becomes crowded with content that offers little value to the consumer, causing the effectiveness of content marketing to lose its luster. At New York Ave, we refer to this issue as "content pollution".
Thanks to the growing dependence on social media and online reviews, consumers are now very much in control of the messaging that brands put forth. As a result, businesses realize that investing in a well-rounded content marketing strategy is a necessity. However, while brands are investing more money than ever in content marketing, many of these businesses remain unsatisfied with the results that their strategies are generating.
Today's consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing.
No matter how much enthusiasm and commitment that you have behind your content marketing strategy, it's inevitable that you will encounter a content creation rut. And, unfortunately, if you continue to be plagued with writer's block and halt publishing fresh content, your online visibility will suffer.
In recent years, much of the marketing buzz has been about how to appeal to Millennials. However, with Generation Z (born between the mid-1990s and early 2000s) entering the workforce and amassing buying power, it's important that you also take this generation of up-and-comers into consideration when developing your digital marketing strategy.
We can all agree that marketing in 2019 has evolved greatly over the past decade. While many consumers were turning to the internet in 2009 to research products and services, there has been a noticeable shift in the way that consumers interact with brands online today.
If you're like most businesses, you invest a lot of time and money into putting together digital marketing campaigns for your business. You then put a team together to tackle content creation to drive campaign results. However, when it comes to measuring the ROI of your digital marketing campaign, many businesses aren't equipped to measure how effective the digital marketing campaign is.
From a marketing standpoint, we live in a world where it's more difficult than ever to stand out. There's so much noise and content floating around on the internet that it's become imperative to find a way to distinguish your brand to stand apart from the competition.
By definition, branding is the effort that you put into making your name, symbol, and/or design identifiable to your company. When branding is done well, your target audience will be able to easily distinguish your product from the competition's and have a clear understanding of why you're the better choice. By making branding the basis of your marketing strategy, you're able to let consumers know what they can expect from your company and be more memorable with your target audience.
Considering that 8 in 10 consumers are now shopping online, your website serves as your digital storefront. You would never operate from a dilapidated brick-and-mortar store location that paints your business in an unprofessional light, and you need to have the same mindset with your website. The more intuitive and user-friendly your website is, the more visitors will want to stick around.