With the increased accessibility and performance of internet service, the number of American consumers that are choosing to eliminate their traditional cable TV provider is expected to reach 33 million by the end of 2018. The on-demand streaming video platform Netflix was the first company to truly capture cord-cutters, and several additional video streaming platforms have since become available. However, now there is a new dynamic entering the market: social media video streaming.
In recent years, marketers have invested an enormous amount of time and energy into understanding the unique needs and preferences of the Millennial generation (born between 1981 and 1997). While this demographic deserves attention (as of 2018, Millennials have the most spending power of any generation), it's important that marketers also shift some attention to another up-and-coming group of consumers: Generation Z.
Data privacy is a hot topic, and for a very good reason. Consumers' perception of privacy is changing almost as fast as the way that technology is evolving. In a world where we stream music online using apps like Spotify and binge-watch our favorite shows on Netflix, sharing data and personal preferences with these online platforms seems almost second-nature. However, by sharing this information, are consumers aware of the constant erosion that is happening to their privacy? Are the trade-offs worth it?
Google Maps play a vital role in driving more foot traffic to your business. When someone is searching for your company online, you want your business to appear in search results with a nice display of your location, hours of operation, phone number, website, and customer reviews.
When speaking with prospective clients about ways that we can help to grow their online presence, the vast majority will tell us that earning more website traffic is a top priority. However, implementing a strategy to drive more traffic to your website is not enough. You need to also find a way to engage visitors when the arrive on your website and turn them into paying customers.
Shopping on Black Friday has long been an American tradition, but it's not what it used to be. We've gone from flash-sales and spending hours standing in line, to week long deals that you can shop from the comfort of your home. Has your Black Friday strategy evolved with the rest?
Marketers are constantly under pressure to stay on top of the latest search engine algorithm updates to ensure that their website and content is compliant with Google's standards. While Google considers hundreds of factors when ranking content, some of the most important criteria include content quality, backlinks, and the user-friendliness of a website. Taking the time to optimize anchor text will benefit all three of these key components, thus giving your SEO strategy a welcomed boost.
It's human nature to seek validation from our peers, and thanks to social media, this innate characteristic that we all possess has been amplified. Whether we want to believe it or not, there's still something in us that wants to have the latest and greatest item to hit the market that will be the envy of our friends, whether it's a new pair of kicks or a savvy smart bike that allows us to take fitness to a whole new level. In today's digital world, the "cool" kids that are showing consumers the products and services that they need to be jonesing for are the social media influencers.
We've talked about the massive cord-cutting movement where consumers are dropping their traditional cable and satellite TV services and are instead moving to online streaming platforms such as Netflix, Hulu, and YouTube TV to watch video content. In fact, by the end of 2018, it's projected that 33 million consumers will have scrapped their traditional pay-TV service. In addition, more consumers than ever are paying to stream music content using services such as Spotify and Pandora or are using a paid Satellite radio subscription.
As we enter into the last few months of the year, a top priority regarding your online presence needs to be optimizing your website's performance. No matter how much you invest in digital advertising or creative social campaigns, your digital marketing strategy is not going to produce results if your website does not function for your business.