Digital marketers have long known that people want to do business with companies “near me.” This effect is especially powerful in service-based businesses. Even when a transaction will be completed online or by phone, “near me” is a phrase that consistently appears in search queries for businesses that provide specialized expertise or advice.
These days, everyone is talking about data. If the conversation isn’t about how to collect the data, it’s about the cutting-edge tools that are making it easier to use by the day. Sadly, though, there’s an elephant in the room: On its own, data is worthless. For data to be useful, you have to make sense of it. That means finding patterns in an ocean of rapid-fire digital transactions and examining those patterns against your goals to make meaning.
We've talked in great detail about the power of storytelling in your branding efforts. In today's competitive marketplace, the most successful advertising campaigns are built around stories. With this in mind, everything that your brand does should relate back to the story that you want to tell.
Trying to wrap your head around SEO is nearly an impossible feat, especially with the constant changes to search algorithms. However, just because you don't consider yourself to be an SEO expert doesn't mean that you can write off search engine optimization all together.
Thanks to the diverse offerings of products and services and growing consumer demands, brand loyalty for today's consumers is slipping. In the past, people were faithful to brands because they had an extensive history of using their products and services. For example, they only purchased one brand of cars or shopped at one particular grocery store. A big part of this undivided loyalty was because consumers had fewer choices years ago. However, the internet is vastly transforming the way that consumers make purchase decisions, thus causing brand loyalty to take a hit.
If you search the internet for a particular topic, you can almost be sure that the topic has been covered at least a dozen times by different sources. And, not only can you find an abundance of information on a topic, but they often offer the same perspective.
Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.
Online reviews have become the modern day word of mouth. The latest research reveals that nearly half of consumers will consult online reviews before making a purchase decision. People place more trust on what their peers have to say about a business than descriptions that come directly from businesses. In fact, a recent study revealed that consumers trust online reviews nearly 12 times more than traditional advertising.
Marketers are constantly under pressure to produce more content. Unfortunately, as a result of this pressure, many businesses are placing more emphasis on the quantity of content being produced rather than the quality. When quantity becomes the priority, the internet becomes crowded with content that offers little value to the consumer, causing the effectiveness of content marketing to lose its luster. At New York Ave, we refer to this issue as "content pollution".