Over the course of this year, physicians have sounded the alarm about how concerns over COVID-19 are reducing the time spent on managing other health conditions. Patients are less likely to visit their doctors for routine checkups or to follow up on unusual symptoms. While there has always been a segment of the public with a “wait and see” approach on care, often those concerned about costs, patterns of behavior are transforming in a widespread way.
Leads from organic search traffic have a close rate of nearly 15%, while those from outbound marketing tactics like cold calling close at a rate of 1.7%. If you can get a top position on Google for searches related to your business, you can accelerate the lead generation cycle and position for growth. That momentum helps you compete against larger firms and defend against new entrants in years to come.
Pest control companies with a smaller service area might think their website isn’t that important. A concise website that describes your services and gets customers in contact is enough, right?
When you plan your medical practice marketing, you’re not just competing against other practices. You’re also facing an equally potent foe: Your patients’ inertia. Young and healthy patients have become more interested in proactive healthcare since the national debate turned toward health insurance. And, of course, everyone is attentive to the way public health concerns might shape their lives in 2020 and beyond.
Who is your ideal patient? Who’s still out there, waiting to be discovered? Before the digital age, it made sense for most plastic surgeons to focus their advertising, sales, and marketing on a key demographic of women in a target age category. After all, it’s much easier for patients to decide on services if they see others they relate to also enjoy them.
As recently as 2018, research showed roofing is one of the best industries to get started in for small entrepreneurs. A high level of demand with strong seasonal activity attracts people to this field each year. And there’s still plenty of room to differentiate on customer service and quality, too.
Plastic surgeons work hard to rejuvenate their patients. But are you also reactivating them? You should be.