When it comes to website design and hosting, a common question that we hear from businesses if if they should host their website internally. There are advantages to hosting internally, such as providing you with greater control over your company website. However, in our expert opinion, we recommend that you outsource to a reputable hosting company.
What are the advantages of outsourcing website hosting?
There are a slew of reasons why we don't recommend that businesses handle website hosting internally. Here's why outsourcing website hosting is a smart decision for your business:
1. Allows you to maximize your internal resources.
If your small business is fortunate enough to have an in-house IT team, it would be a better use of their time to have them work on new projects related to your product offering rather than attempt to handle web hosting. To do web hosting well, you need your IT team to be well-versed in this area. If they don't specialize in this set of skills, you're putting your company's website and reputation in jeopardy. Also, web hosting is time-consuming, and trying to handle this in-house is not the best use of your IT resources.
2. Strengthens website security.
Cybercrime is the fastest growing threat to your business. If your website is not adequately secured, your business is more vulnerable to experience a cyber attack. An advantage of outsourcing hosting is that your website will be monitored around the clock by experts that can quickly address issues and proactively perform maintenance to ensure that there are no gaps in security coverage. For most small businesses, it's unrealistic to assume that your internal IT team is available 24/7 to address website issues. Therefore, outsourcing website hosting is a smart decision as website issues can be addressed in real-time to help minimize security threats.
3. Offers you control over your website.
Some businesses want to host their websites internally as they feel it will give them greater control. While there is some truth to this, it's important to realize that handing over the reins of your website to a hosting company doesn't mean that you lose control of your website. In fact, you still will have full control of your website and have the ability to restrict access where you see necessary. A benefit to partnering with a reputable hosting company is that you'll have more control over updates to your website and can perform testing easily by setting up a test site through your hosting provider. When you have a test site in place, you can ensure that updates won't impact functionality or performance before they go live on your website.
How do you choose a website hosting provider?
Now that you understand some of the advantages of outsourcing website hosting, how do you choose the right provider for your organization's needs? While you can find a lot of companies that specialize in website hosting, you need to focus on the speed, support, and security that these providers can offer to your business. Outlined below are several tips to help you choose a website hosting provider that will best serve the needs of your business:
Determine How Much Support That You'll Need
Some hosting providers are only able to offer basic customer service, such as email, ticket, and phone support, and this may be all that your business needs. However, if you're going to require some more hand-holding, you may want to opt for a provider that offers 24-hour support.
Estimate How Much Traffic Your Website Will Generate
It's important that you're honest with yourself when making this estimation as a hosting provider will typically charge based on your storage and bandwidth usage. If you're re-working your website design to generate an influx of traffic, you may want to go with a cloud-based server.
Know Which Server Is Best For Your Needs
There are several different types of servers to choose from, and your decision will impact the performance and functionality of your website design.
The least expensive option is a shared server, where one box could be used to run hundreds of different websites. On the downside, shared hosting can limit some of your capabilities.
The next step up is a Virtual Private Server (VPS), which is basically a simulated computer running on a box. While there can be some performance issues with a VPS, it's generally better than going with a shared server.
Your business also has the option to have a dedicated server, which is a physical box that is rented just to your business. The server is located at your hosting provider's data center.
For many businesses, a cloud server is the best choice as hosting service providers can customize a solution that best suits the needs of their clients. The biggest advantage of using a cloud server is that it offers the ability to scale seamlessly. When the time comes that your business reaches page one of Google, your business will be prepared to accommodate the traffic surge without having to move or rebuild anything.
Determining the best hosting solution for your business needs to be a part of the website design discussion. Contact our website design team at New York Ave to learn more about the criteria that you should take into consideration when choosing a hosting provider to ensure that you have a solution that best serves the needs of your business.