In today's digital world, you'd be hard-pressed to find a business that doesn't have a website. But having a website isn't enough. To truly succeed in the crowded online space, your business needs to also maintain an active blog.
When it comes down to it, a small business website alone doesn't offer visitors enough information, authenticity, authority, or branding to provide value. You need a blog to elaborate on topics of relevance and address the burning questions that your target audience has. Plus, a blog provides your business with the opportunity to consistently add fresh pages to your website for search engines to index, therefore boosting your search strategy.
But how in the world are you going to find the time to blog with the lengthy to-do list that you already have? And do you even possess the writing skills to represent your brand in the right light?
To save money, many small business owners choose to handle blogging on their own. However, while they have the best of intentions when launching a business blog, their attention is quickly directed elsewhere, and blogging falls by the wayside.
Aside from lack of time being detrimental to a DIY business blogging approach, businesses also risk losing credibility due to poorly written posts with spelling and grammatical errors.
If you want to use your business blog establish authority in your industry, and provide value to your audience, can you really afford to handle it on your own?
Here are 5 clear signs that DIY business blogging is not for you:
1. You only have an hour each week to blog.
Sure, carving out an hour from your already business schedule to blog seems manageable. However, is one hour really enough?
Research shows that the top performing blog posts are approximately 1,200 words in length. When consumers commit to reading a blog post, they want to gain value. Writing a "meatier" blog post will allow you to dive more in-depth on a topic and give your audience the information that they're looking for.
Is it realistic to think you can write a 1,200 word-count blog post in an hour? Probably not. In 2017, most bloggers dedicated an average of two to three hours to writing a blog post.
To have an effective business blog, it's imperative that you have the time to dedicate to consistently publishing high-quality, value-added content.
2. You don't want the hassle of having to promote your blog post.
Publishing a blog post is just part one of the equation. The real results will come from promoting your blog post.
Sharing your blog posts on social media and including a link to your latest blog post in your email newsletter will help to create awareness for your business blog and generate engagement. To grow your readership and make your blog work for your business, you need to promote your posts.
3. You don't know how to differentiate your blog from the hundreds of other blogs in your niche.
According to the latest research, there are more than 152 million blogs on the internet. This means there are likely hundreds (if not thousands) of blogs in your specific niche and industry. So how can you separate your business blog from the rest of the noise?
Blogging provides you with a chance to show off your business's unique voice and personality. Your point-of-view will not always be the same as your competition's, and writing blog posts gives you the opportunity to provide your own perspective on a relevant topic.
4. Writing is not your strength.
While you don't need to be the best writer in the world to maintain a successful business blog, you do need to be proficient in grammar and spelling. You also need to have the ability to tell a compelling story to keep your readers interested and wanting more.
If you poll a group of small business owners, very few will tell you that they're a great writer. However, if you lack the skills to put together a quality blog post, you're better off to outsource blogging to an agency with professional writers.
5. You expect instant results from your blogging efforts.
While business blogging is a proven marketing tactic, it can take some time before you see results. However, with a solid plan in place and following through with your commitment to consistently publish quality content, your hard work will pay off. As a rule of thumb, you should start to see results after six months of consistently publishing high-quality blog content. If you're not willing to put in the hard work, you should think twice about handling your business blog on your own.
All in all, blogging requires a lot of blood, sweat, and tears, especially when you're trying to launch your business blog. However, all of your effort will pay off if you can manage to stick with it.
For those that would prefer to outsource blogging to a professional agency, New York Ave can help. Our full-service content creation program can allow your business to maintain an active business blog while also giving you the time to focus on running your business.
Contact us at New York Ave to learn how our professional blog writing services can help your business to connect and engage with your customers and prospects on a more relevant, frequent, and personal level.