How is your business handling the task of managing your social media presence? Efficiently allocating your time is an important element when it comes to social media management. Too many businesses today spend the majority of their day creating and posting content to their social media accounts. In the scramble to constantly create and post content, these businesses rarely get the chance to actually interact with their customers. Fortunately, there are tools that can help you schedule posts ahead of time so you can start building relationships with your followers.
Schedule Posts Ahead of Time with Facebook and Twitter
Facebook - You can now easily schedule posts to appear in the future (or the past) using Facebook sharing tools. When you create a post, simply add the date and time you wish the post to appear. Facebook allows you to schedule posts up to six months in advance. From your page's sharing tool follow these steps:
Schedule Posts Ahead of Time with Third Party Services
If you are managing two or more social media accounts, then you may want to use third party services to make your life a little easier. Third party social media management services allow businesses to handle multiple social media accounts, improve productivity, and save time. Here are three valuable third party services your business may want to consider for better social media management:
HootSuite - HootSuite is a popular tool used by many social media professionals as well as small businesses. Through HootSuite's main dashboard you can manage your social media accounts on Twitter, Facebook, LinkedIn, Google+, and more. Smaller businesses may want to start with the free version which supports one user and up to five social profiles before moving on the one of the paid versions.
Sendible - Sendible is similar to HootSuite in that it can help businesses manage multiple social media accounts from a single platform. Sendible offers the advantage of supporting sites such as Delicious and Bebo in addition to the more mainstream social media sites. This service also includes analytics and a report builder in addition to the automation features. They do not offer a free model, but paid plans start at $39.99 per month.
Sprout Social - Sprout Social offers similar tools to those provided by both Sendible and HootSuite. The main benefit of Sprout Social is the "smart inbox" which organizes all your social media messages into one inbox. The detailed reporting tools are also very helpful. The standard plan includes the smart inbox, reporting, publishing features, and up to 10 profiles.
In business time is money, so why waste your time with social media management when you can easily automate the process? Once you free yourself from having to constantly babysit your social media accounts, your business can start interacting with followers in a more meaningful (and effective) way.
Know you need to manage your social media accounts better but just don't have the time? Stop by our Social Media Management services page to watch a short video and see how we can help you get back in touch with your customers!