Many years ago, if you wanted to find a local business, you turned to the phone book. The times have changed, though, as today's consumers turn to search engines and social media to research products and services before making a purchase decision.
If you want your company to succeed in an internet-driven marketplace, you need to optimize the social media pages for your business. Since the vast majority of online adults use Facebook, take a look at our search engine optimization cheat sheet for Facebook to raise awareness for your business and generate more leads:
Create a vanity URL to match your Facebook page name.
When you create a Facebook page for your business, Facebook automatically gives you a URL with a long string of letters and numbers. Not having a memorable URL for your Facebook page makes it more challenging for your business to earn followers on social media.
The good news is that you can easily create a custom URL to match your Facebook page name. To do this, go to Facebook's username page, choose your business's Facebook page, and enter your desired page name. Once you do this, your Facebook URL will change from a string of letters and numbers to one that matches your company's name.
You need to make your page name brandable and memorable. Keep in mind that the first word that you use for your Facebook page name is the most significant.
Don't become overly focused on earning page likes.
The number of likes that your Facebook page earns has little impact on search engine optimization. Instead, focus on sharing quality content that engages your audience and gives consumers a reason to follow your business on Facebook. While the level of engagement that your Facebook page earns also doesn't have a huge impact on search rankings, it will increase exposure of your content on users' newsfeeds.
Complete your Facebook page description in its entirety.
Be sure to emphasize who your business is and the types of products and services that you offer. Facebook gives you 155 characters to describe your page, and this information will be displayed prominently near the top of your page. Be as descriptive as possible as this will communicate to search engines and followers alike what your business is all about.
Choose a quality profile picture and cover photo in optimal dimensions.
Choose a professional, high-quality profile picture that represents your brand well. As a best practice, use your logo and minimize the amount of text in the picture. Your profile picture needs to be at least 180x180 pixels.
Choose a cover photo for your Facebook page that shows what your business is all about. Your cover photo also provides you with a great opportunity to promote upcoming events for your business. Your cover photo needs to be at least 851x315 pixels.
Follow this search engine optimization cheat sheet to ensure that your Facebook page appeals to both consumers and search engines. By following this advice, you'll notice an increase in traffic in both Facebook Insights and Google Analytics.