1. Seeing an ROI from Content Marketing Efforts
Certainly one of the biggest challenges that businesses have with content marketing is seeing an ROI for their various content marketing efforts. For example, an SMB owner may want to know how many conversions that a specific piece of content has generated, such as an ebook that required a lot of time, money, and resources to create. However, often these brands aren't equipped to be able to track or analyze these digital conversion paths.
2. Creating Content on a Consistent Basis
While most businesses are on board with understanding the need to create content consistently, this plan of action often falls through the cracks when various teams and departments within the company try to handle the content creation efforts on their own. When this happens, there can be issues with inconsistent quality of the content and simply overlooking content creation altogether.
3. Establishing Credibility and Authority
With so much content to compete with, many SMB owners often struggle with establishing an authoritative voice that speaks through all of the noise on the internet to get their audience's attention. It seems that everyone claims to be an expert, which makes it really difficult for brands to stand out with their content.
4. Delivering Quality Content
With so much pressure to frequently create content and publish it on a consistent basis, quality can often become compromised. Often, many SMB owners are so focused on targeting the right keywords and meeting keyword density goals with their content that the end-result is full of fluff and offers little value to customers.
5. Aligning the Overall Content Marketing Strategy
It can definitely be beneficial to a content marketing strategy when a business allows multiple departments within its organization to contribute. However, this also makes it more challenging to ensure that all of this content aligns with your business's overall marketing strategy. It's critical that all teams within your organization share the same vision and goals with content creation in order to have an effective strategy.
If you can relate to any of these challenges, the good news is that you have the option to partner with an experienced content marketing agency that can help to alleviate this burden for you and take your content marketing strategy to the next level. There are a lot of content marketing agencies out there to choose from, so be sure to take the time to do your homework and choose the right partner that best aligns with your goals and expectations.
Please contact us at New York Ave to learn more about how we can create and execute an all-encompassing content marketing strategy for your business.