Logo design can be tricky. What's trendy may not change as quickly as fashion, but something that's been on the down and out for a while can leave a consumer thinking a company's outdated. It's not uncommon for a client to ask a design agency for something that sounds like it's modern to them, but the agency knows has been considered outdated design practice for some time. And the reason is simple-- you're spending your time building your business. You shouldn't be expected to know what's trendy in logo design.
Flat design is in, 3D is out.
Perhaps the most common and out-dated practice businesses try to incorporate is the use of 3D and chrome texture in their logo design. Now, there are some instances in which this would be an appropriate logo design, but for the most part, it's likely to leave the impression that the company is out of sync with the times.
Right now, the top brands are using flat design-- and for good reason. Flat design does more than simply look modern and trendy; it also favors function over style, meaning that it lends itself to websites that work, not websites that are flashy. This is especially important as more people access the web from mobile devices, like smart phones and tablets, which have limited screen space. By choosing a minimalist design, your site will render faster, make the best use of space, and be clearer to the user.
Here are a few examples of the world's biggest brands redressing themselves with flat design:
Outdated logo design can hurt.
The last thing you want to do is underestimate the impact outdated logo design can have on creating interest for your brand. There are some design trends that come and go, and some that have less meaning than others, but making sure that your logo isn't taking cues from the 90s is incredibly important if you want consumers to interact with your brand in positive ways. You wouldn't want your website to look like it was built in the 90s -- so why would you want you logo to seem like a blast from the past?
Whether you're looking for help creating a new logo or you are interested in updating your brand, we can help. Stop by our Branding and Design services page and send us a note, we can't wait to meet you!