You may view blog writing as your creative outlet or your most loathed chore. Either way, you need to maintain an active business blog to continue to attract the right traffic to your website and deliver value to your audience.
Even if you enjoy blog writing, undoubtedly one of the challenges that you're faced with is finding the time to create content. According to the latest research, the average blogger spends between two and three hours putting together one post. Most SMB owners don't have enough hours in the day to run their companies, let alone create blog content.
Understanding that you must have a business blog for an effective online presence, you need to be smarter with your time. To help you be more efficient with creating quality content, here are several time management tips for blog writing:
1. Set Goals
If you set clear goals for how often you want to publish content for your blog, you'll be more likely to follow-through with your commitment. There's no magic number for how many posts you should publish on your blog each month. Keep in mind that the quality of your blog posts is more important than the quantity. However, if you really want to strive to publish a certain number of blog posts each week, aim to publish twice a week.
2. Make Your Intentions Known
Do you have an accountability partner? If you want to commit to consistently publishing fresh content on your blog, verbalize your goals to a business colleague or mentor. Finding time to blog is no easy task and easily put on the back burner when more pressing issues come up. Making your blog writing goals known will help to hold you accountable to achieving them.
3. Have a Content Plan
Once you determine how many blog posts that you want to publish each week, map out a content calendar for the month. Using one sitting to brainstorm content topics for the month can save you a lot of time in the long run and allow you to get right down to business when you're ready to write a blog post.
4. Keep a Running List of Content Topics
You never know when you're going to come up with a great topic for a blog post. Whether you're commuting to work winding down for the evening, you'll want to make sure that you're able to jot down your creative outbursts before you forget. Keep a notebook or rely on digital tools such as the Trello app to keep a running list of content topics. As you sit down for your monthly brainstorm session, you'll find that this list will come in handy.
5. Be Aware of Your Most Creative Time of Day
Creativity strikes each of us at different times of the day. Be cognizant of the time of day that your creative juices are most likely to flow and schedule time to blog accordingly.
Believe it or not, establishing a routine can help signal your creativity mindset to turn on at the right time. For example, if you get into the habit of blog writing as soon as you take your first sip of coffee each morning, the process of brewing your coffee will help to prepare you for a successful writing session.
6. Block Out Distractions
You can save yourself a considerable amount of time by writing in a distraction-free zone. For some, blog writing first thing in the morning before the workday begins is ideal. However, if you must write during the hustle and bustle of the day, you can take advantage of apps such as SelfControl and FocusWriter to help you block tempting websites and other distractions that keep you from writing.
7. Get in the Habit of Writing Every Day
Blog writing every day is easier said than done. However, the more often you write, the easier it is to do. Grammarly is a great tool that will help to hold you accountable to writing each day. Even if you don't necessarily write a blog post each day, if you still take a few minutes to do some writing, it will help you greatly in your quest to maintain an active business blog.
If you follow these time management tips and are still having trouble finding the time to create content, we can help. At New York Ave, we offer a full-service content creation program to allow you to keep your business blog active with high-quality, value-added content.
It's okay to admit that you need help with blog writing. Let us help you increase brand awareness and search visibility with relevant content that delivers value to your audience. Contact us to learn how we can use blog writing to help you connect and engage with your customers on a more frequent and personal level.