As a marketer that works hard to reach your target audience online, it's common to feel out of sorts each time that Google makes an update to its search algorithm. And, unfortunately for marketers, search engines are constantly updating the criteria that they use to rank content.
Instead of feeling frustrated about how to navigate the ever-changing search landscape, you can take advantage of these top free search engine optimization tools for 2018 to help you stay ahead of the curve and ensure that your content is being seen by the right audience:
1. Google's Webmaster Tools
Instead of wondering about the criteria that Google is using to rank content, you can ask the search giant yourself. Google's free webmaster tools are easy to use and help to keep you informed of the fundamentals of Google search.
If you're wondering how Google sees your URL, take advantage of Fetch as Google. Using this tool will show you exactly how your URL appears to Google when determining search rankings. In the event that there are any issues with your URL, Google Fetch will make you aware of how you can correct them.
With page load time playing a critical role in how search engines rank your content, you should also take advantage of PageSpeed Insights tool to see how Google rates the search engine optimization performance of your website. This free tool will provide you with a score between 1 and 100. The higher your score is, the higher Google will rank your website.
To master search engine optimization, you need to be aware of the keywords and phrases that your target audience is typing into search engines. SEMrush is a free tool that will take your keyword research to new levels. SEMrush will make you aware of which keywords your website is ranking for, what your rank is for a keyword, what the keyword's monthly search volume is, and much more.
3. Website Grader by HubSpot
Do you have an A+ website? The free Website Grader tool by HubSpot will take into account your website's performance, mobile-friendliness, search engine optimization, and security and assign a grade to your website. Being aware of your website's score will make you aware of areas that need improvement so that you can make the right corrections to boost your ranking.
4. Check My Links
As you know, broken links can have negative repercussions on your search engine optimization strategy. Using a free tool like Check My Links will ensure that all of the links on a webpage--both internal and external--are working. Any broken links will be highlighted to make it easy for you to make corrections.
5. SEO Report Card by UpCity
Ever wonder how your website compares to your competitors' websites? In exchange for your contact information, SEO Report Card will provide you with a free report on how your website compares to your competitors in terms of your rank, link building strategy, on-site analysis, accessibility, and trust.
6. SEO Spider by Screaming Frog
This tool will crawl your website and examine URLs for issues with search engine optimization. If you have a larger website, this tool will be especially helpful as it speeds up the time and process that would ordinarily take days or weeks to complete. While SEO Spider costs $160 a year to use, there is a LITE version that is offered for free that will still provide you with a wealth of information to boost SEO.
7. SEO Audit Tool by Found
To use this tool, all you need to do is enter your URL for a free SEO audit of your website. Areas that the SEO Audit Tool will take into consideration include technical issues, content issues, and external links. Once the report is generated, you can download it into a PDF format and share it with your team.
8. SEO Overview Tool by Varvy
Looking for a quick overview of your website's SEO performance? Within a minute, the SEO Overview Tool by Varvy will make you aware of how your website is performing in regards to domain strength, internal and external links, images, social counts, online mentions, page speed, and more.
With so many free tools at your disposal, you need to be taking advantage of them to improve your search engine optimization strategy. Making SEO a priority will your audience find your business online, therefore allowing you to benefit from increased traffic and more conversions.
With the constant changes to the way that search engines rank website, it's in your best interest to partner with an experienced digital marketing agency that is well-versed in search engine optimization. Our team at New York Ave has the knowledge and expertise to help your business stay ahead of the curve with changes to search engine optimization and maintain an active online presence.
Contact us at New York Ave to learn how we can help your business get to the first page of Google with organic search engine optimization.