To achieve a website that functions for your business and produces conversions, you need your design to align with consumer behaviors. Here are several website design hacks that will delight your visitors and inspire them to take action:
1. Include Interactive Content.
Research shows that consumers want interactive content that engages them through active participation. Despite this, only 47 percent of marketers in 2017 were incorporating interactive content into their websites and marketing campaigns. Of the marketers that are already including interactive content on their websites, 79 percent said they plan to increase the amount of interactive content that they share over the next 12 months. Therefore, it's apparent that including interactive content in website design generates results.
If you're wondering which types of interactive content that you should share on your website, an infographic is a great starting point. Infographics are ideal for captivating your audience at the beginning of your sales funnel and helping them to learn about your brand. Other types of interactive content that perform well regardless of the stage in the buyer's journey include games and contests, which help to keep visitors on your website and make your interactions with them more entertaining and enjoyable.
According to the Content Marketing Institute, your business needs to include interactive content in website design in order to earn your audience's attention in 2018 and going forward. Research reveals that interactive content is 87 percent more likely to grab your audience's attention than static content and 75 percent more likely to boost lead nurturing.
2. Use a Landing Page Video.
If you add a video to your landing page, you'll immediately see an uptick in the number of visitors that your page receives. This is because search engines like Google love video content and will direct more traffic to your landing page. In fact, you have a better chance of attracting traffic to your web-page if it includes three types of media, such as videos, images, and lists.
So now that you know that adding video to your landing page will help you to attract more traffic, how does it boost your conversion rate? First, visitors that choose to watch your video will stick around on your website longer. They're also more likely to make a purchase from your business once they finish watching your video. Therefore, including a video on your landing page is a no-brainer. However, just make sure that your video is high-quality, engaging, and reflects your brand well. Otherwise, it could have an adverse effect on your business.
3. Optimize your Calls-to-Action.
If you can make your calls-to-action more visually stimulating and increase their visibility in your website design, you're going to earn more conversions.
One tactic that is sure to boost your conversion rate is to include a clear call-to-action directly below high-quality content. When your visitors perceive value in the content that they just read on your website, they'll be much more willing to take action.
In regards to the design and appearance of your call-to-action, include photographs, illustrations, or data to help evoke an emotional response. When you can connect with website visitors on an emotional level, they'll be much more likely to make a purchase. Another design factor to consider is a live countdown clock that creates a sense of urgency to make a purchase.
To direct attention to your calls-to-action and encourage your visitors to convert, you'll want to minimize the amount of clutter on your webpages. Clutter can be extremely distracting to your visitors and lower their probability of completing the conversion. As a best practice, use a clean, single-page checkout to guide your visitors to convert.
Your website design has a direct impact on your conversion rate. If you're not satisfied with the number of conversions that you're currently earning from your website, you need to put the three tactics outlined above into practice.
Our team at New York Ave specializes in designing intuitive interfaces with the intention of converting visitors into paying customers. By using a human-centered approach, we're able to design a website that makes it easier for people to connect with your brand.
Are you ready to get better results from your website? We can help. Contact us at New York Ave to learn how we can provide you with a website that is designed for conversions.