Timing is Critical
Of course, the time that you send your welcome emails will directly affect your open and click-through rates. Avoid sending welcome emails in batches and instead send them in real-time. You'll see 10 times the interaction rate by doing this.
Avoid Using a Generic Email Address
Avoid using a generic email address such as "no-reply" when sending your welcome emails. This will discourage your new subscribers from engaging with your brand. You'll have much better results if the email is sent from a real person versus from a spam-like email address.
Be Persuasive, Not Spammy With Email Copy
When writing your email copy, your goal should be to be persuasive without coming across as spammy. Make yourself aware of the top spam words, such as "prize," "free," "bonus," "buy," "purchase," and "order." While these words can be difficult to avoid when trying to persuade your audience to take some type of action, make a point to use words such as "because," "you," and "imagine" to help personalize and connect your audience to your brand and inspire them to take the next steps. By all means, avoid over-punctuation and the excessive use of capital letters in your email.
Insert Your Unique Personality
You want your email to be memorable, so don't be afraid to insert your personality into the tone. Offer something unexpected. Inject some humor. Give your subscribers a reason to look forward to your emails and make them curious to want to learn more about your business.
Additional email marketing best practices to keep in mind with your welcome emails include thanking a new subscriber for joining, establishing expectations for future emails from your company, and requesting information to enhance future communications.
By using a welcome email and optimizing it using the tips referenced above, you'll be able to better engage your email subscribers as soon as they sign up.