We recently made you aware that Google is currently in the testing phase for transitioning from a desktop-first index to a mobile-first index. This means that the new Google index will first look at the mobile version of your website when ranking content.
If you're surprised by this change, you shouldn't be. Google began talking about its mobile-first indexing update more than a year ago. With so many people now using mobile devices to perform searches, it only makes sense that Google and other search engines are going to put more emphasis on mobile.
While Google is still in the experimentation stage with mobile-first indexing, here are several ways to optimize your website design now for this impending change:
1. Improve the speed of your website.
Today's consumers expect your website to load in under 3 seconds, and this is especially true for those accessing your website from a mobile device. Here are a few effective tips for increasing the speed of your website:
In the past, it was recommended to block these three elements to improve the mobile browsing experience. However, smartphones have evolved a great deal and, in many cases, are more powerful than desktop computers. Blocking them will take away from the user experience and make it more difficult for Google to categorize your content.
3. Make your website design mobile-friendly.
Most people agree that responsive website design is the way to go as it provides for the optimal user experience. However, whether you choose to have a responsive website or a separate mobile version of your website, make these enhancements to increase the mobile-friendliness of your website:
This will allow Google to more accurately determine the relevancy of your web page when ranking content. In addition, being concise will give users a better idea of what your content is all about.
5. Optimize for local search.
Mobile searchers are ready to take action and optimizing your website for local search will allow you to reap the benefits. Here are several tips for increasing your mobile visibility in local search results: