Evergreen content is content on your blog that will always be relevant to your audience and does not have an expiration date.
To best demonstrate this, let's assume you are a content marketing firm like New York Ave. Writing an article on your blog titled "What is SEO?" would be a perfect example of an evergreen blog post as it provides a definition that will always be helpful and add value to your audience.
On the other hand, a blog post titled "5 Website Design Trends to Watch for 2016" is not evergreen content as trends are always changing, causing this article to lose its relevancy over time.
Why Do You Need Evergreen Content?
Making a point to incorporate evergreen content into your business blog can do wonders in diminishing the workload for your content creation team. Since these posts are always relevant and appealing to your audience, they can be re-run in the future or promoted multiple times on social media assuming that you re-work the headline and make some slight modifications.
If you take a look at your top read blog posts, you'll likely find that many of them could be classified as evergreen content. While evergreen content is written once, it can be more effective than date-oriented content as it can be enjoyed by many readers over time.
Since evergreen posts typically offer value that will help your readers understand other articles on your blog. This, in turn, can help to encourage your readers to explore other articles on your blog, which ultimately helps to cultivate a following.
How Do You Create Evergreen Content?
If you already have a business blog, there is a very good chance that you've already created evergreen content without even knowing it.
Evergreen content comes in a variety of formats, and here are some excellent examples below:
- Frequently asked questions
- "How to" blog posts to address common questions/issues you audience is facing
- Testimonials and customer reviews
- Glossary of terms and phrases relevant to your business and industry
- "History of" blog posts
It's important to remember that evergreen content does not need to just be a written article. Feel free to use visual content like videos, imagery, and infographics too.
By incorporating evergreen content into your business blogging strategy, you'll benefit from having several timeless pieces of content that will be appreciated by your audience for years to come.