Most entrepreneurs don't have an unlimited marketing budget when starting out. So many aspects of your marketing plan require dollars to be spent, which makes it difficult to know how to spend your marketing budget wisely. Graphic design is a critical aspect of marketing that you need to set money aside for, and you don't want to settle for anyone less than a professional to handle this for you.
Need some convincing that professional graphic design is worth the investment? Here's how graphic design plays a critical role in your marketing and branding strategy:
Graphic design is a direct reflection of your brand's image and message.
Your logo design is one of the first things that people will note about your business. Think of your logo as the visual component of your brand's identity. When done well, your logo design will enhance your brand's recognition and contribute to the message that you want to put forth. With logo design playing such a critical role in branding your business, you don't want to skimp on the budget in this area.
Well-designed logos and images demonstrate professionalism.
You only have a fraction of a second to make an impression on your audience, so you might as well make it a positive one. The human brain processes visual content 60,000 times faster than it does text. Your audience is sizing up your business and its level of professionalism based on the imagery that you choose to display. Today's consumers know how to detect low-budget design, which is a direct reflection of your company's credibility.
Quality imagery improves the comprehension of your message.
Using the right visuals will play a powerful role in increasing your audience's comprehension of your message. Graphic designers understand that visuals impact memory and recall of a brand's message. With the dwindling attention span of today's consumers, good design will help to captivate your audience and hold their attention.
Good design unifies your organization.
Establishing an identity for your business is just as important internally as it is externally. Display your logo design everywhere within your organization to strengthen commitment and instill in your employees the values that your company stands for.
Now that we've reminded you of the powerful impact that good visual design can have on your business, we hope you'll make room in your marketing budget for a professional graphic designer. Investing in good graphic design will positively impact every aspect of your business.