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Questions?386-490-8900
Offices DeLand, Orlando, and Tampa
Monday thru Friday
9am – 5pm EST
Looking for a little more detail?
Below is an overview of each Service and Term that may be listed in your Proposal.
Website Development
We’ll work together to discuss your business and marketing strategy.
Knowing your business, evaluating your competition, and understanding your customers sets the stage for a more effective website design. Our process starts with a series of conversations to do just that.
We’ll build a beautiful, responsive, and search optimized website.
Based on a thorough review of your ideas, we’ll design a website for your business that’s engaging and thoughtful. With an intuitive user-interface in place, more of your visitors will find their way toward conversion.
From planning to delivery, our team of experts are hands-on with every step of your project ensuring it won’t suffer from extended timelines, inexperienced middle management, and bloated budgets.
We’ll securely host your new website with lightning fast load times.
Our cloud-based infrastructure provides 99.9% uptime, lightning fast load times, access to a proprietary content management system, security updates and patches, site statistics, and form archiving.
Depending on your plan and any add-ons you may request, a Brand Refresh may include one or more of the following services:
We’ll design your logo to be modern, scalable, and relevant.
People are buying from brands they recognize, trust, and identify with now more than ever before. The opportunities we uncover in the research phase of this project will serve as inspiration for your new logo.
We’ll conduct a trademark search with our preferred IP firm.
Increase confidence and protect your ideas with a trademark search conducted by
Wolter Van Dyke Davis, PLLC. If there are no conflicts, we’ll apply a TM to the design and assist with pursuing registration.
We’ll supply a brand style guide to help you keep things in order.
Logo usage, color, and fonts say a lot about your brand. That’s why we’ll prepare a comprehensive guide that will help you and your other vendors stick to the plan we’ve designed.
We’ll pull together a design for your business cards.
Sometimes even the most complex ideas are best conveyed with print and human contact. We’ll provide you with the essentials by designing a business card with two variations.
We’ll equip you with matching letterhead and envelope designs.
Making sure your brand is consistent in every interaction a customer or prospect has with your business is crucial. We’ll design custom letterhead and envelopes that match your updated branding and do just that.
Agency Services
You will be supported by a Marketing Coordinator who will serve as your primary point-of-contact. Get one-to-one support, prompt responses, and guidance from the person managing the work we’re doing on your behalf.
Marketing is complicated and compiling insights from dozens of places is challenging. Our curated marketing reports make interpreting that data more intuitive and equips our teams with the information they need to continually adjust and improve upon the strategy we have in place.
Occasionally, we’ll license assets (photos, video clips, music, etc) to use with your website design and/or marketing strategy.
Rest assured knowing that New York Ave will purchase and acquire the license to use these assets on your behalf and if necessary, use 100% Royalty Free content.
Flyers, brochures, hand-outs, magazine ads, appointment cards, folders, banners, table covers, vehicle wraps, menus, signage, and more. With New York Ave, you’ll get unparalleled access to our creative team for almost any of your graphic design requests.
Printing things is unnecessarily difficult. Quantities, paper types, print finishes, vendors…it’s all pretty confusing.
We’ll help guide you through the process by making recommendations and providing you with estimates. We take it a step further and in many circumstances, we’ll even assist you by placing orders upon your request*.
*GotPrint.com only.
Every quarter, a Senior Consultant will review insights and make observations to share with you on a call.
Sometimes seemingly small adjustments to your plan can have a big impact. We’ll listen, ask questions, and make recommendations that are deeply rooted in strategy.
Marketing
We’ll post almost daily content to engage your followers on social media.
In addition to responding to reviews and comments, we’ll work with you to generate positive, educational, and creative content that will spark more conversations about your business online.
As a Mailchimp Pro Partner and TrueReview power user, we’ll use the power of email and SMS marketing to keep you better connected with customers.
We’ll send meaningful email campaigns to your customer lists and on occasion, survey your audience for important insights.
Connect customers, prospects, and Google with your content. Sending branded email campaigns and surveys to contact lists boosts brand awareness and provides important data for measuring engagement.
Enhance your website and marketing with custom-built email automations designed to connect your ideal customer with a personalized response sooner.
We’ll work to increase 5-star reviews where they matter most.
Our software identifies ideal customers in your database and automatically requests their feedback, increasing 5-star reviews where they count the most and stopping bad reviews before they happen.
We’ll build content libraries and campaign assets with professional photography and award-winning video production.
Our team can think three-dimensionally about your brand strategy. We’re not talking about commercials as you might know them, we’re talking about building a library of media assets that are paired closely with your website, blog content, social media posts, and email campaigns.
Your marketing strategy is hungry for custom, branded content. Blog topics, social media posts, email newsletters…they’re all paired with a photo and/or video. Skip the “stock” look and make it your own with personalized photo/video assets.
Uses: Branded stock photos, B-Roll, short video loops, Q&As, talking heads, portraits, some in-studio shoots, etc.
Production budget: Up to $2,500/per for up to one half-day, does not include travel.
Tell a story, capture interest, or teach something new with a commercial video production. Elevate your marketing and advertising with objective-oriented, slightly-longer-form video content.
We’ll work with you to develop an idea that resonates. Our media team will handle pre-production (planning + storyboarding), production (filming), post-production (editing), delivery, and all the steps in-between. We’ll help source talent and shooting locations, build props, and more.
Uses: Customer success stories, story-driven content, commercials*, case studies, product explainers, etc.
Production budget: Up to $3,500/per for up to one half-day, does not include travel.
*Web use license only – not meant for broadcast advertising. New York Ave is not licensed or insured to produce content for television or radio.
Search Engine Optimization
We’ll create relevant blog content that boosts your visibility online.
Studies show that websites with interesting and relevant blog content see increases in their organic traffic, fewer abandonments, and better retention. We’ll create content that builds trust in your brand.
We’ll keep your info accurate and consistent on local directories.
Making it easier to find your business online has never been more important. By submitting and maintaining the right information about your business, we’ll help get you to the first page of search results.
We’ll work to create relevant, topic and keyword-based links on and off your website.
Our white-hat link building services leverage guest blogging, outreach, and pillar page content clusters to strengthen your website’s organic search position.
In-content links from trusted, third-party websites are great for building traction with your search engine optimization strategy.
We’ll work with our partners to identify ideal placements, develop the right keyword and anchor text, and ensure backlinks are up to spec with the latest search standards.
Pillar Pages are a comprehensive, strategic approach to search engine optimization.
Each quarter, we’ll create one keyword-specific pillar page and a cluster of five relevant pages. Both the pillar page and the cluster content will link to one another to create a network of ideas that work together to teach search engines that your business is an expert on the topic.
Travel Policy
When travel is required, a reasonable effort will be made to provide safe, convenient, and comfortable accommodations for all cast and crew while working to mitigate unnecessary additional costs to the client. It is impossible to predict total expected travel fees in advance and if an estimate is requested, it will be provided with the understanding that New York Ave is not able to control the fluctuating rates associated with travel.
For media productions within 50 miles from our offices, there are no travel fees.
For media productions 50+ miles from our offices and/or are completed before 8am / after 7pm, additional travel fees may be billed to your account – see below.
All travel expenses will include +20% for planning, coordination, and unexpected expenses that may be incurred.
$0.67 per mile above 50 miles, per vehicle.
A reasonable effort will be made to find a cost-effective vehicle(s) rental that is suitable for all cast, crew, and equipment for the duration of the media production, plus fuel. The rental will begin from the time our crew arrives and last until our crew leaves; additional mileage reimbursement will not be required. Rental insurance will be purchased and included in travel fees. New York Ave will typically rent through Hertz, Avis, or Enterprise.
A reasonable effort will be made to find a cost-effective flight, train, and/or ferry ticket(s) for all cast, crew, and equipment for the duration of the production. Round-trip tickets will cover Comfort Plus class or below, plus travel insurance and luggage fees. New York Ave will typically fly Delta.
A reasonable effort will be made to find a cost-effective hotel or other equivalent lodging for all cast and crew for the duration of the media production. The stay will begin the day our crew arrives and last until the day our crew departs – subject to travel itinerary and delays beyond our control. New York Ave will typically stay within the Marriott family brand of hotels.
In some circumstances, shipping and/or renting equipment may be required. A reasonable effort will be made to find a cost-effective solution to provide the Service if shipping and/or equipment rental is necessary. Additional insurance will be purchased and included in travel fees.
A reasonable effort will be made to provide healthy, cost-effective meals for all cast and crew for the duration of the travel. This may include breakfast, lunch, and dinner for the duration of the media production. This will be billed at a rate of $25/meal/person with a maximum of 3 meals per person per day.
Additional insurance not already mentioned may be required. These will be on an as-needed basis and are dependent on the media production scope.
In some circumstances, vendors partners may charge additional fees to accommodate expedited production scheduling and/or rate adjustments for half-day productions that take place 50+ miles from our offices.
For media productions that take place outside the United States, additional travel fees may be billed to your account. Travel fees may include additional expenditures not outlined below.
Add-ons
à la carte; not subject to budget/term, 6-month commitment.
Leveraging a blended approach, this video-driven campaign service is designed to help your business build a larger audience online and drive more revenue.
We’ll plan, direct, and produce (1) Media Commercial Production, build it into a custom landing page on your website, install tracking pixels, and leverage Meta/YouTube for boosting traffic.
We’ll manage boosted post campaigns on Meta (Facebook/Instagram) and/or YouTube that are designed to increase the reach of your content.
We’ll design, print, and deliver direct mail marketing to contacts in your database that will nurture relationships and strengthen customer retention.
Traversing business growth and connecting ideas to implementation is difficult; you shouldn’t have to go at it alone. Augment your marketing plan with Strategic Consulting and get access to one of our Senior Consultants for an added layer of coaching and support. Get help with ideation, business strategy, vendor vetting, employee and hiring issues, budget auditing, and more.
Terms
While uncommon, Section 4.6 in our Terms and Conditions permits New York Ave the ability to periodically increase the Client Investment up to two times per year in the amount equal to the rate of increase in the Consumer Price Index for All Urban Consumers (CPI-U). However, with a budget lock in place, increases are limited to time of renewal. The options include:
Budget lock for term: Your marketing budget will not change for the life of your Term.
Lifetime budget lock (w/consecutive renewals): Your marketing budget will not change for the life of your Term and will remain the same for all subsequent Terms, provided renewals are consecutive.
Depending on the length of Term selected, New York Ave currently offers either a 3% or 5% recurring discount on marketing as added incentive for lengthier commitments. The discounts are applied to your marketing budget only. Onboarding, website design, and hosting are not included.
In some circumstances, Advertising Spend (e.g. pay-per-click, direct mail, postage) and Strategic Consulting may also be excluded from the recurring discount.
Depending on the length of Term selected, New York Ave currently offers either one (1) or two (2) bonus marketing services as added incentive for lengthier commitments. These services are used to augment your existing marketing plan. Bonus services expire every 12 months.
The options include:
+2 Social Media Posts/wk
We will research, write, design, and share two (2) additional posts to your connected social media feeds each week. This bonus service requires the client have Social Media Management included in their marketing plan.
+1 Media Asset Production/yr
We will coordinate and conduct one (1) Media Asset Production each year. For more details about this service, please refer to “Media Production” above.
+1 Blog Post/mth
We will research, write, edit, optimize, and publish one (1) Blog Post each month. Each post will be 400-600 words in length.
New York Ave builds websites with the future in mind. However, as technology changes and your business evolves, you may want to consider a comprehensive overhaul without the added expense. With our All-access Term, and the completion of two (2) consecutive 36-month Terms, you will gain access to an 85% discount on any future website refresh.
An active marketing plan must be in place for the discount to apply.
Committed Costs are incorporated into this Term and may include services such as Website Development and Photo/Video Production that are financed on a recurring basis. In the event of early termination, Committed Costs may also include the value of any discounts and/or bonus services received during the Term selected. Visit https://ny-ave.com/terms for more details.
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