When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company's creative offerings, it shouldn't stand on its own. To ensure that you're reaching your audience online, you need to also use other mediums to distribute content, such as social media and email.
Just because you see that your website is earning an abundance of traffic on Google Analytics doesn't necessarily mean that your online marketing strategy is working. While getting traffic is part of the equation, the real success boils down to earning conversions.
High quality content is easy to recognize when you see it. But what is it about the writing that makes it stand out from other articles? As a marketer, you can choose to put in the time and energy into crafting a high quality content creation strategy and building a prosperous brand. You can also choose to take the easy way out and create mediocre content, but you won't be doing your business any favors.
Instagram offers a collection of finely curated photos, videos, and visual content with aesthetic appeal to the max. Whether you're browsing through the social media platform for fun or looking for design inspiration, the visual content shared on Instagram has the ability to captivate your attention for hours.
Are you looking for ways to improve the results that you're getting from email marketing? You're probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already established goodwill with these important contacts. This presents your business with a unique opportunity to earn more conversions.
With enhancements to Google's search engine algorithm, long-tail keywords now reign in the search engine optimization world. However, if you're trying to come up with relevant long-tail keywords to incorporate into your content, you can go a little insane.
Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
Local listings are the phone book of the 21st century. When today's consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp.
You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore.
Your website's homepage is similar to a storefront window. It gives visitors a peek inside your business and, if they don't find it appealing, they'll quickly click elsewhere. With this analogy in mind, your homepage needs to be a priority with your website design strategy.