The way that consumers are searching for information online is changing rapidly. With voice search on the rise, consumers are performing longer, more conversational search queries. In fact, 64 percent of search queries are made using at least four words.
With the wealth of consumer data available today, you can anticipate your target customer's needs before they even arise. Businesses that are tapping into "big data" have a competitive edge because they're able to position their products and services in a way that drives conversions.
The discussion about the role that color plays in marketing has been around for decades, and the squabbling continues as we move into the digital marketing arena. While color has historically been a key component that businesses used to develop the in-store experience for customers, understanding the psychology of color arguably matters even more with digital marketing as carried shopping bags are turning into digital clicks.
When determining where to spend your marketing dollars, you need to shift your focus to video for the coming year. If you're like most business owners, you want to earn more conversions, and video content will help you to improve your conversion rate across the board--from social media marketing to the performance of your website. In fact, a recent HubSpot survey revealed that more than half of businesses consider video to be the type of content with the best ROI.
Although we're currently in the height of summer, it's not too early to begin preparing a holiday marketing strategy. Whether you're a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year's Day.
Certainly one of the hottest trends in the workforce today is having a flexible work schedule. As of 2017,3.9 million American employees work from home at least half the time. This number has grown exponentially since 2005 when 1.8 million employees were classified as telecommuters. Much of this growth is related to advancements in technology and the widespread adoption of cloud-based software, which enable employees to be productive whether they're in the office or working remotely.
In the world that we're living in today, knowing how to speak to your target audience is not enough to bring the sale across the finish line. To be successful with digital marketing in 2018 and beyond, you now also need to know how to target their search behavior.
From a marketer's perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience.
Today's marketers have more data than they know what to do with to help them understand their target audience. This wealth of data allows marketers to calibrate content to best suit the needs of their audience and create personalized marketing messages to reach consumers in a highly-targeted manner.
If you're a B2B marketer, you can't afford to ignore the growing popularity of voice search. When thinking about the context that voice search is being used, most marketers assume that embracing this trend will only benefit B2C businesses. Yes, consumers are using voice technology to search for local restaurants and ask about the ingredients in a recipe. However, voice search is rapidly evolving and being used for a variety of purposes beyond basic consumer needs. B2B marketers need to pay attention to this trend as voice search can prove to be tremendously beneficial to their operations as well.