Search engines like Google are constantly changing the way they rank content, which makes mastering SEO a full-time job. When updates to search algorithms happen, it's easy to be left wondering how you should tweak your online marketing strategy. However, if you've been blogging all along, you can feel certain that you're doing something right to benefit your search strategy.
Your website is the foundation for your company's online presence. While creating your first website is exciting, it also can be overwhelming. Considering the number of consumers that choose to shop online rather than visit brick and mortar retail stores, it's critical that you have a professional and functional small business website design.
As a marketer that wants to succeed in today's digital world, mastering the art of blog writing needs to top your list for 2018 New Year's resolutions. If you can get into the habit of writing every day, you'll make great strides in the quality of your blog posts. High-quality blog posts that resonate with your audience will increase your visibility, help you earn more leads, and position your business an authority in its industry.
When it comes to creating a compelling blog post, the writing is just one part of the equation. An equally critical aspect to the success of your blog post is its formatting.
With the arrival of Thanksgiving, we've officially entered into the holiday season. If you're like many small businesses, you experience the biggest influx of traffic during these last few weeks of the year. In fact, it's anticipated that the 2017 Black Friday and Cyber Monday shopping holidays will generate $682 billion in consumer spending alone.
If you're a small business owner with a limited budget, you may wonder if investing in custom logo design is worth it. The answer is yes, hands down! Your logo is the visual cornerstone of your brand's identity. The design of your logo should symbolize what your business stands for and differentiate you from your competition.
If there's anything that we've learned from 2017, it's that mobile website design needs to be a top priority for your business. We're living in a world where consumers prefer to shop online via their mobile devices and choose restaurants based on online reviews and Siri's suggestions. Google is even in the process of transitioning to mobile-first indexing, meaning that content on mobile websites will be considered first when delivering relevant search results to users.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.