Many brands are ignoring a crucial tool for medical practice marketing: Social media. Social media has been hugely effective in helping companies in a wide range of industries reach their audience. So, why are so many medical practices behind the times on social media?
If you’ve read about digital marketing, you’ve seen it said over and over that video is one of your most powerful tools. That’s great for companies with a product or service they can easily show off – but how does it fit into pest control marketing?
It takes potential clients a long time to decide to visit a plastic surgeon. Even the choice to contact you for more information can be years in the making. With that in mind, marketing for plastic surgeons needs to strike the right chord. Clients want to feel like they’re in control of the process and supported every step of the way.
New plastic surgery patients could be looking at their options for months before they reach out to your practice. Even once they do, it may take weeks more before they make a purchase decision.
Wondering how to stand out from the other pest control companies in your area? Social media is a powerful way to make a name among local pest control brands.
Roofing contractors have a tough job to do when it comes to attracting new business. Many clients are first-time buyers who don’t really know how to evaluate your services. On the other hand, people who live in storm-affected areas and need a roofer the most are justifiably wary. They may also have been burned in the past by storm chasers.
When it comes to online visibility, medical practices have always had some challenges. In the late 1990s and early 2000s, it was WebMD. This site, which has since amassed tens of thousands of content pages, was driving prospective customers in droves to punch in their symptoms and get a complete list of unlikely diagnoses they would then bring to their general practitioner.
When it comes to getting the medical care they need, a lot of different factors are pulling your patients one way and the other. Changes in health insurance left many people getting care regularly for the first time. On the other hand, a large number still fear they may lose access in the future.