Think about how the digital marketing landscape has changed over the past decade. One of the most noticeable changes is that consumers are no longer relying on their desktop computers to browse the internet and instead are using their mobile devices. In addition, the cost of smartphones and tablets has come down considerably, allowing more consumers to interact with content on-the-go.
The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you're crafting a blog post, it's critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create an aesthetically-pleasing blog post to boosting SEO.
When it comes to email marketing, most SMB owners are naturally inclined to place the product, service, or offer front and center. The trouble with this is that your customers don't really care about your story. Instead, they're more interested in their own stories and who can help them achieve their goals. When you don't put your customers front and center in your email marketing strategies, you're not going to be happy with the results.
The Millennial generation is comprised of individuals born between the years of 1977 and 1995. The purchasing power of Millennials will soon surpass that of the generations before them, making this a demographic that today's marketers need to pay attention to. If Millennials are part of your target market, you'll want to shape your digital marketing strategy around their characteristics, engagement tendencies, and purchase decisions.
Logo design is the most critical aspect of your branding strategy. Your logo is your brand's visual identity and is what will make your business memorable in the minds of consumers. For these reasons, it's worth your while to carefully think through the design of your company's logo to make sure you get it right the first go around.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.
If a consumer in 1987 wanted to find a local business, he or she pulled out a phone book and thumbed through the pages. However, when you flash forward 30 years, the process of finding a local business is much different as the internet has essentially replaced the need for a phonebook.
According to a recent statistic, 77 percent of American consumers now own a smartphone. Considering this, it makes sense that more online searches are now performed using a mobile device than a desktop computer. As mobile devices continue to become more affordable, we can expect mobile to continue to be to be the preferred way that consumers browse the internet.
Understanding how to get to the top of Google's search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is arguably the most influential quality that determines rankings.
Sure, you've heard about writer's block, which is the coined term for being unable think creatively to write content. Since there's writer's block, it only makes sense that there's also something called design block. You certainly don't want to be dealing with a case of design block when it comes to creating a logo design for your business. Your logo is your company's visual identity, and you can't afford for it to be mediocre.