If you think email marketing is an outdated form of communication, think again. According to research, 89 percent of people check their email daily. In fact, the average worker checks his or her email 74 times a day! And, if there's one demographic that's obsessed with email, it's Millennials.
You've heard time and time again that if you want to expand the reach of your content, you need to leverage industry influencers to spread the word. But if you could become one of these industry influencers yourself?
Today's small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn't enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs of your customers at each stage in the buyer journey.
While you may have been able to get by in the past with word of mouth referrals, the times are rapidly changing. These days if consumers want to find a local product or service, they turn to their laptops or smartphone and search for what they need online. In fact, 81 percent of consumers research products and services online before making a purchase decision.
When was the last time that you updated your website design? If you can't remember, your website is not functioning at peak performance.
While there are no rules for how often you should update your website, a good rule of thumb is to re-visit the functionality of your website once a quarter.
In 2017, there was a lot of hype about the user experience that a website provided, and this trend is going to continue to remain a top priority in 2018.
Today's consumers have a dwindling attention span, so it's critical that your website design is intuitive and compelling enough to make your visitors want to stick around. If your website is difficult to navigate, slow to load, or not mobile-friendly, you're not offering a positive user experience to your visitors.
As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage.
Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
To be successful with digital marketing in 2018, your strategy will need to include a mix of organic and paid content. Considering that Google has nearly 73 percent of the online search marketshare, an investment in Google AdWords is a no-brainer for paid advertising.