If your company has more than one location, you may be wondering if you need to create social media profiles for each individual location. While your first instinct is probably "yes," you need to consider the ramifications that having a social media profile for each of your locations would have on your social media management strategy. Assuming your business has a presence on multiple social media platforms, creating individual location profiles on each platform could double or triple (or more) your workload for managing your social media presence.
DeLand, FL – June 13, 2018 – “Do great work, don’t be a jerk.” That’s the internal mantra at New York Ave., a digital marketing agency located in DeLand. Joshua Hays, Head of Vision at the company, is pleased to announce that they are celebrating five years in business. “New York Ave. launched in June of 2013, shortly after I left a series of leadership roles in graphic design, marketing, and sales,” said Joshua. He hired his first team member in 2015 and the company has grown by one employee per year, including his wife, Heather Hays, who was hired in 2016.
Thanks to the growing number of users performing searches from mobile devices and the influx of voice technology, the search landscape as we know it is changing. Something else that marketers can't afford to ignore about the way that search is evolving is the increasing number of vertical search engines.
When it comes to website design and hosting, a common question that we hear from businesses if if they should host their website internally. There are advantages to hosting internally, such as providing you with greater control over your company website. However, in our expert opinion, we recommend that you outsource to a reputable hosting company.
As a marketer, a hard truth to accept is that your customers don't really care what you have to say about your business. Instead, they care about their own voice and perspective. No matter how much blood, sweat, and tears you pour into your content marketing strategy, you're not going to be effective if you don't make your content customer-centric.
If you think about it, some of the best experiences in life are things that we don't have to wait for. As consumers, we have become accustomed to immediate gratification. We can fast forward through commercials, receive two-hour delivery from Amazon Prime Now, and get a response from voice assistants like Alexa within a second.
With the summer season rapidly approaching, you hopefully are adding some vacation time to your calendar. However, when you're running a small business, vacation often means leisure time with a little bit of work mixed in.
Google recently announced that it will be launching an update to Google My Business, which will make it easier for businesses to managed enhanced categories of content and posts for multiple locations. We can expect the update to roll out by the end of the month, and this enhancement will be especially beneficial to you if your business has more than one location.
One of the reasons why social media marketing is so effective is that social media channels have the ability to captivate users. The latest research reveals that the average person spends at least two hours on social media each day, and this amount of time is only going to increase as consumers turn to social platforms such as YouTube and Facebook to watch video content.
Considering the amount of business that is being conducting online, you no longer have an excuse for providing your customers with a sub-par digital experience. Regardless of the size of your business, you need to have a website that serves as the hub for your brand's online presence. Since your website is often the first interaction that your customers will have with your business, you also need to ensure that your design offers a positive user experience and communicates the right message.