When speaking with prospective clients about ways that we can help to grow their online presence, the vast majority will tell us that earning more website traffic is a top priority. However, implementing a strategy to drive more traffic to your website is not enough. You need to also find a way to engage visitors when the arrive on your website and turn them into paying customers.
Shopping on Black Friday has long been an American tradition, but it's not what it used to be. We've gone from flash-sales and spending hours standing in line, to week long deals that you can shop from the comfort of your home. Has your Black Friday strategy evolved with the rest?
Marketers are constantly under pressure to stay on top of the latest search engine algorithm updates to ensure that their website and content is compliant with Google's standards. While Google considers hundreds of factors when ranking content, some of the most important criteria include content quality, backlinks, and the user-friendliness of a website. Taking the time to optimize anchor text will benefit all three of these key components, thus giving your SEO strategy a welcomed boost.
It's human nature to seek validation from our peers, and thanks to social media, this innate characteristic that we all possess has been amplified. Whether we want to believe it or not, there's still something in us that wants to have the latest and greatest item to hit the market that will be the envy of our friends, whether it's a new pair of kicks or a savvy smart bike that allows us to take fitness to a whole new level. In today's digital world, the "cool" kids that are showing consumers the products and services that they need to be jonesing for are the social media influencers.
We've talked about the massive cord-cutting movement where consumers are dropping their traditional cable and satellite TV services and are instead moving to online streaming platforms such as Netflix, Hulu, and YouTube TV to watch video content. In fact, by the end of 2018, it's projected that 33 million consumers will have scrapped their traditional pay-TV service. In addition, more consumers than ever are paying to stream music content using services such as Spotify and Pandora or are using a paid Satellite radio subscription.
As we enter into the last few months of the year, a top priority regarding your online presence needs to be optimizing your website's performance. No matter how much you invest in digital advertising or creative social campaigns, your digital marketing strategy is not going to produce results if your website does not function for your business.
It's hard to deny the growing popularity of voice technology in our everyday lives. Upon rolling out of bed in the morning, consumers are referring to their voice technology assistants like Alexa to make them aware of the weather conditions and what's on their plate for the day. When having a business lunch in an unfamiliar part of town, people can instantly learn the best local eateries by asking their smartphones. And trying to navigate around a traffic jam is easy when you're receiving step-by-step voice instructions from your mobile device.
When establishing a social media presence for your business, making Facebook part of the equation is a no-brainer. However, upon missing revenue projections for two quarters in a row, the social media giant recently unveiled a new strategy that will impact the future of the platform on its recent 2018 third-quarter earnings call. Since these changes will have a direct impact on your ability to effectively promote your business on Facebook going forward, it's critical that you're in the loop with the new direction that Facebook is taking.
If you want to succeed with content marketing and position your business as a thought leader in its industry, you can't always produce content that is intended for a broad audience. The real value that you provide to your customers through content will come from tailoring your message to a specific audience.
No one can deny the rapid rise of video content on online platforms. More than 22 million consumers have cut the cord with their cable and satellite TV packages and are choosing to use online streaming platforms such as Netflix, Hulu, and YouTube TV to watch their favorite shows. By eliminating the need for a cable or satellite company as a content distributor, consumers are able to save money and stream content from anywhere at anytime, including on their mobile devices.