Plastic surgeons work hard to rejuvenate their patients. But are you also reactivating them? You should be.
The roof is a tremendous part of a home’s appeal – it contributes as much to the appearance of a home as the exterior paint job. But once a buyer figures out how long ago the roof was replaced and whether it will need work any time soon, their interest usually ends.
Today’s patients want to feel a greater connection with their medical care providers. When patients only get to see their doctor for five or ten minutes, it leaves them feeling like they are just a number in the system. But there’s something holding them back: The newfound desire to avoid unnecessary trips to the doctor’s office.
These days, many pest control companies are looking for ways to innovate. They want to achieve better lead generation and conversion rates as they look for new opportunities in a climate where many homeowners are putting off pest control.
The average patient may not know much about medicine, but they know they want a doctor they trust. To succeed in digital marketing, you need to not only inspire confidence, but get patients to share their positive experiences online for others to see.
It wasn’t long ago when word-of-mouth referrals were king for pest control companies. It makes sense: Most pest control companies have a small service area. They can be well-known by the local community – and that same community can freeze out companies that don’t perform.
Social media is an important part of a marketing strategy for today’s plastic surgeons. Through an active social media presence, you can build a community. Some patients, especially older ones, still feel some stigma around going to the plastic surgeon ... and your social media is the ideal way to dispel those myths and create positive expectations.
Digital marketing is important. You know that. And digital marketing for roofing contractors is different from marketing other industries, or even other kinds of contractors. You know that, too.