If you want to increase your conversion rate and earn more closed business, you absolutely must focus on lead nurturing. To be able to master lead nurturing, you must develop relationships with your prospective customers at each stage in your sales funnel. This means listening to your prospects, being aware of what their specific needs are at each point in your buyer's journey, and serving them with relevant content at the right time.
People have long embraced the concept of storytelling, and this beloved pastime has been carried down from generation to generation. Not only do stories offer entertainment value, but they also are an effective way to explain and educate an audience about topics that could be mundane or complex otherwise. This is why storytelling can serve as one of your most powerful branding tools.
The use of messaging apps in the workplace is on the rise. Considering the widespread adoption of these apps by businesses and consumers alike, it seems as though every social media platform is rolling out some type of messaging tool. Research shows that Facebook Messenger is the most popular social media messaging app, but WhatsApp has the highest concentration of active monthly users.
You've spent thousands of dollars for a website for your business; however, are you reaping the benefits of this investment? The best answer to this question is to ask yourself what the overall goal of your website is. If you're like most business owners, the purpose of your website is to capitalize on the growing number of consumers that are using the internet to make purchase decisions and increase your conversion rate.
Augmented reality refers to the real-time blending of virtual objects into real-world settings. Different than virtual reality, augmented reality enhances the reality that you would ordinarily see with superimposed sounds, images, and text.
If you're like most business owners, you're always looking for opportunities to increase efficiency in the workplace. Even the slightest increase in the way that you operate can give your business a competitive edge and increase your bottom line.
There's been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing?
Google is constantly updating its search algorithm, making it nearly impossible to keep track of how the changes are impacting your search strategy. The search engine giant is making these enhancements in an effort to improve the user experience and deliver the most relevant search results. However, from a marketer's perspective, these changes have the potential to decrease your online visibility and derail your overall search strategy if you're not in the loop.
Website design has come a long way over the past few years. To demonstrate how quickly web design evolves, take a look at how some of today's biggest websites appeared when they were first launched. It's almost comical to browse through this list, and it serves as a powerful reminder that businesses must stay on top of the latest website design trends to remain relevant to their audience.
Whether you're a B2B or B2C marketer, you can't ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method.