When starting a business, one of the very first things you need to do is create a website. Your website serves as an online brochure for your business, shows off your unique personality, and gives your brand a voice online. To be considered a credible business in today's day and age, having a website is not negotiable. Considering that 81 percent of consumers research products and services online before making a purchase decision, your business can't afford to not have an online presence. Simply having a Facebook page for your business will not cut it.
Want to increase your online exposure and raise awareness for your brand? Guest blogging can help you accomplish both of these goals and benefit your search optimization strategy.
Whether you're in the process of building a website from scratch or are giving your existing website design a makeover, it's smart to turn to leaders in the design industry for inspiration. TED Talks are some of our favorite sources for inspiration and to gain new perspectives
Considering that the vast majority of people have an email address, email marketing is one of the most effective ways to reach your audience. The bad news is that the contacts in your database degrade by an average of 22.5 percent each year. Email addresses become obsolete for a myriad of reasons, such as contacts switching email addresses or opting out of your email newsletter.
Millennials get a lot of grief from older generations, and rightfully so. There are a lot of negative stereotypes surrounding the Millennial generation, including a sense of entitlement, their inability to "stick it out" when times get tough, and narcissism. However, despite their bad rep, marketers need to realize that Millennials make up the largest group of consumers in the country with $170 billion per year in purchasing power.
When taking a look at the anticipated content marketing trends of 2017, video content is at the top of the list. This year it's estimated thatvideo will be responsible for representing 74 percent of all internet traffic. That's a powerful statistic that marketers can't ignore.
We recently talked about how Google is in the process of moving towards mobile-first indexing and how this will impact your website design. Considering the number of searches that originate on Google (approximately 1.2 trillion annually), it's important to make sure your website appeals to Google. However, what we personally feel is equally important is that your website design is journey-driven.
Of all the social media platforms that you're using to market your business, you're probably the most familiar with Facebook. However, just when you think you have this social media giant figured out, Facebook always seems to find a way to surprise you and make you re-think your social media strategy.
If done correctly, your logo design should be able to tell consumers everything they need to know about your brand. Your logo is often the first impression that consumers have of your business, and it also plays a critical role in brand recognition. This is why you need to get logo design right the first go-around.
Whether you're updating your website or starting from scratch, it's important that you consider how the human eye looks at website design.
A key part of creating a website that works for your business is offering a positive user experience. This means designing a website that's easy for users to navigate through without being distracted by clutter. Aesthetics come into play through the use of captivating images and attractive fonts that lure the reader in. However, a website design that takes into consideration how the human eye will process the content on the web pages is another critical component of creating a website that will produce results for your business.